Ho Chi Minh City, Vietnam – 16 January 2024
In an exciting development in interactive gamification marketing, Sqkii Pte. Ltd., renowned for its innovative audience engagement strategies, is proud to announce its partnership with 4LL IN COMPANY LIMITED for the launch of #HuntTheMouse in Ho Chi Minh City, Vietnam. Scheduled to kick off on 22nd February 2024, this collaboration signifies Sqkii’s strategic expansion in the Vietnamese market and the adaptation of its successful Singapore campaign to resonate with local audiences.
#HuntTheMouse: A Viral Phenomenon
Originally gaining widespread acclaim in Singapore, #HuntTheMouse is an interactive treasure hunt game that brilliantly blends digital interaction with physical exploration. Participants engage in an exciting quest to discover hidden coins across the city, driven by clues and challenges presented in the game. This unique approach not only captivated hundreds of thousands of players but also created substantial business growth and community involvement.
Building on its remarkable success in Singapore, #HuntTheMouse is set to captivate the Vietnamese market. The Singapore campaign saw players dedicating over 60,000 hours to the hunt, with nearly 750,000 participants joining the quest in 2023. This level of engagement not only heightened the campaign’s visibility but also significantly boosted foot traffic and revenue for its local partners.
As #HuntTheMouse makes its anticipated debut in Vietnam, it brings with it a promise of a renewed social and economic landscape. In partnership with pioneering consumer brands, the game is poised to evolve into an even more immersive experience. These collaborations aim to drive local GDP, invigorate urban exploration, and promote social connections among residents. By integrating brand interactions seamlessly within the hunt, #HuntTheMouse in Vietnam is not just a game – it’s a community-building initiative that encourages players to be healthier, discover the hidden gems of Ho Chi Minh City, and foster family & friendships, all while supporting the local economy.
Strategic Vision for Ho Chi Minh City
Mr. Pham Thien Vu expressed his enthusiasm for the campaign: “Bringing #HuntTheMouse to Vietnam is an exhilarating opportunity. We are poised to replicate its Singaporean success, offering a unique and engaging platform for businesses and consumers alike. This campaign represents a new era of interactive marketing in Vietnam, promising to create a significant impact in the business and social landscape.”
Mr. Marcus Ng, Chief Operating Officer at Sqkii Pte Ltd, shared insights on the decision to launch in Ho Chi Minh City: “Ho Chi Minh City’s dynamic and vibrant setting provides an ideal backdrop for #HuntTheMouse. Our vision extends beyond just entertainment; we aim to generate social value. This campaign is not only about empowering local businesses but also about fostering community spirit, supporting local enterprises, and improving the quality of life for residents.”
A Community-Centric Campaign with Far-Reaching Benefits
Accessible via vn.huntthemouse.sqkii.com, #HuntTheMouse in Vietnam is designed to be inclusive and engaging for anyone. By encouraging physical activity and exploration, the campaign aligns with goals of enhancing family bonds and promoting healthier lifestyles, all while driving economic growth through increased engagement with local businesses.
About Sqkii Pte. Ltd. (pronounced as “skwee-kee”)
Sqkii is a gamification marketing company in Singapore that connects brands with gamers. Some of the viral games with partnering brands include #HuntTheMouse, #HuntYourZodiac, and The Magnum Pleasure Auction which clinched awards at The Marketing Events Awards 2022, The Loyalty & Engagement Awards 2021, The Marketing Events Awards 2020, Mob-Ex and MARKies Awards 2018. Through viral games, the company delivers outstanding returns on investment to brands in the form of visibility, engagement, and revenue, and provides remarkable rewards to gamers. Most known for the flagship campaign #HuntTheMouse that gives away cash to players, Sqkii recorded nearly half a million players in one such large scale hunt, and generated over S$1,000,000 collectively in incremental revenue for participating brands within one month. Plans are in the pipeline to progressively expand #HuntTheMouse beyond the shores of Singapore to four other cities across Asia-Pacific.